Dynamic leaders are restless. They never rest for less nor settle for ordinary or even good. They want everything best and perfect, including their leadership acumen. Although leaders are not born, the leadership drive gets its birth in their innately extraordinary hearts full of personal sky-high ambitions. And when you dream of the sky even the impossible is possible.
Thus, when Siddhant Digvijay Jaitha began his journey from Mumbai by completing primary, secondary, and higher secondary education, hungry to hone the entrepreneurial craft he went abroad to finish his BBA. After graduating, he flew back to Kolkata where the Atherton Engineering Company (P) Ltd.’s head office is situated.
Siddhant has always been passionate about his family business. As a child, Siddhant frequently looked at the sky and used to make paper planes, throwing them in the sky hoping they would fly. And due to his persistence, they did fly and flew high touching new skies of success and glory.
Carrying on the legacy as the fourth-generation leader and Director, Siddhant took Atherton –
the largest importer of aircraft and aircraft spares in India–to new heights and novel horizons.
The King of the Sky
Once he learned the integrities of the Aviation business there was no looking back. At first, there was only Cessna the US-based company that he would import from and supply to the government and flying schools in India, but slowly Siddhant expanded Atherton’s wings and started to supply other Aircraft such as Diamond, King Air, Bombardier, Cirrus and many more. He expanded Atherton’s clientele and started giving them service 24/7 round the clock whenever any AOG situation arose for the customers.
Today, under Siddhant’s visionary leadership, Atherton is dealing in almost all single and multi-engine propellers of all reputed brands such as Cessna, King Air, Diamond, Bombardier, etc.
According to Siddhant, the way people purchase products and services has changed due to technological advancements. People can now pay for goods with plastic or a computer chip and shop from the comfort of their own homes. However, as technology revolutionizes retail, one business, i.e. aircraft parts distribution, still lags.
Flying High
Nonetheless, Siddhant soon expanded Atherton into servicing the aircraft along with delivering spare parts successfully. Today, Atherton supplies aircraft spares at the most affordable prices to the government and flying schools pan India.
Siddhnat’s enthusiasm made Atherton a favourite amongst their customers and they started trusting Siddhant’s vision. Their faith in him and Atherton increased, which is the most valuable reward for him. To know more about Atherton please visit its website – www.athertonengg.com.
Also, an Influencer, Writer, and Singer who enjoys taking challenges, Siddhant is a part of Forums – the Young Indians and Young Leaders Forum where he voluntarily does Social Work.
http://www.vagbhataayurveda.com/
